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Augmented Reality is being used more and more and it is also becoming easier to use. Many phones are already qualified to use AR, even without the use of an app. It is therefore amazingly easy to add AR into your Marketing Strategy. In this blog we are going to explain how your can apply AR to your Marketing Strategy.

What is Augmented Reality?

You may already know roughly what Augmented Reality (AR) is, but to give you a clearer picture, we will explain AR briefly. With Augmented Reality, images, such as 3D model, are added to your reality by means of glasses or a simple smartphone. A good and well-known example for this is the social media platform, Snapchat. Where users can place filters over their faces, but also put 3D characters in their surroundings.

Why use Augmented Reality in your Marketing Strategy?

A proven advantage of AR is that it keeps the attention of your audience longer and that it also lingers longer in their memory. This is because Augmented Reality is new, people have little or zero experience with it and therefore find it more interesting. You give your target audience a whole new experience of Marketing and provide a memorable experience that will last longer. That is precisely why the use of Augmented Reality Marketing is such a logical and smart move. 

In addition, by using AR Marketing, you can show that your company is able to adapt to new techniques. You show that you are modern, flexible, and innovative: all qualities that customers tend to like in a brand or service. 

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Ways to use AR in your Marketing Strategy

Using Augmented Reality is becoming a real trend in Marketing. There are so many ways you can add AR to your strategy. You can start with baby steps, with features that are easy to implement and use. As a restaurant , for example, you can add a feature that makes it possible for customers to see where certain products come from.

By making products ‘scannable’ customers can easily view them in 3D. For instance, when you sell chairs, people can easily place the chair in their own living room by scanning the QR-code on the product. And see how it matches with their furniture.

Even small features can do wonders. You can put QR-code on flyers that you distribute. These can then lead to a special 3D models designed especially for this. 

In short: Reason enough to use AR in your Marketing Strategy. Do you want to know how to use Augmented Reality for your business? Please contact us..

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