Augmented and Virtual Reality are outstanding marketing tools for retail, both online and in-store. We have already carried out multiple projects, for example for clothing webshops, enabling clothing as it were to be 'tried on' and viewed from all sides. But AR and VR can also make a big difference to the purchase process for car dealers, the interior design sector and even the erotica sector.
HOW CAN WE HELP YOU?
PURCHASES ONLINE WITH AR
Augmented Reality improves prospective customers' experience of the product. They can not only view it beforehand, but also experience it. AR offers a lifelike experience of the product. Consumers can see whether a pair of shoes or glasses look good on them. You can see all the details of that car you're interested in from the comfort of your sofa, without having to go to the showroom. And does that new table really go well with the rest of your furniture? AR answers the questions and eliminates all the doubts at an early stage in the purchase process. This generates increased customer loyalty, which turns in to higher conversion rates and reduces online returns. Besides this, AR grabs people's attention; AR is anything but mainstream and it is unique; people are keen to try it out.
AUGMENTED REALITY FOR YOUR (ONLINE) STORE
In stores where purchases are made of custom-made products, Augmented Reality really is a godsend. Designing a kitchen becomes much easier if you can visualize it in front of you. And a custom-made sofa or a dining table which is much easier to sell if the consumer has already been able to see it. Having a car wrapped? It's much easier to choose the right color if you can view this in AR! Whether you have a webshop or a physical shop, Augmented Reality makes it more likely that customers will decide to buy, thanks to an unforgettable product experience and an efficient design process.